Digital actor, entrepreneur and influencer Felipe Titto shared his success story and growth strategies in the business world during an interview with the program From zero to top. In conversation with host Mariana Amaro, Titto highlighted how her uncontrollable curiosity and practical approach to learning were fundamental to her ascension.
“My best quality is the fact that it is bizarrely curious,” he said. With a history of study interrupted in the seventh grade, he explained that his formation occurred by the incessant pursuit of knowledge in practice. “Everything I did, I learned in the race. I read a lot, I became more interested than the average and went to the end,” he says. This trait helped him build a multifaceted career, which includes acting on TV, investments and business management.
Over the years, Titto has consolidated his presence in the digital world, turning his image into a true commercial asset. According to him, understanding consumer behavior on the internet was essential.
“People don’t want to follow those who have the same life as they want to be inspired, project their aspirations on someone. When I became a reference, I created a community, a sense of belonging. It gave me authority and, consequently, converted to sales.”
Potential influence
To demonstrate his potential influence for brands, he used a bold strategy: he simulated a Publipost with Nike. He bought two sneakers, made a publication thanking the brand and, from the repercussion, showed to other companies as its reach could be valuable. “That’s how money started to come in. Brands realized they could sell through my audience,” he explains.
Asked about his relationship with money, Titto was straightforward: “Money is only a problem when it is missing. Who says they don’t care about money is wrong. I’ve lived with nothing and I know what it is to have comfort. No money, there is no dignity for basic things like health and food.”
The actor also revealed one of the biggest mistakes of his trajectory as an entrepreneur: the confusion between CPF and CNPJ. “Many times, the company’s money has paid my personal accounts, and that’s a serious mistake. You have to understand that they are different entities,” he says.
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Participation in Shark Tank Brasil
During his participation as an investor in the Shark Tank Brasil program, Titto showed a strong emotional side by connecting with stories of entrepreneurs who, like him, departed from scratch. “When I see someone struggling to survive, selling lunch to pay for dinner, it touches me deeply. It reminds me of my mother and everything we’ve been through,” he says.
The interview ended with Titto reinforcing her pragmatic business view and learning acquired over the years. “Entrepreneurship is making mistakes and learning. But above all, it is never stopping knowledge and creating opportunities,” he says.
About zero to the top
In more than 200 episodes, Videocast/Business Podcast from scratch tells the story of entrepreneurs and entrepreneurs behind the largest companies in the country.
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In each episode, Zat brings a founder or founder in a frank conversation about how he started business, the challenges faced over the years, uncertainties and decisive moments for the company.
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