Despite the high in prices of chocolate eggs and from traditional family luncha Easter in 2025 must keep the appeal among Brazilians. But to adapt to the financial challenges imposed by more expensive foodsnew behaviors are being adopted by consumers.
One of the stars of the celebration has made the prices salty: Cocoa has accumulated high of 180% in the last two years, according to a survey by Ibevar – Fia Business School. Still, the chocolate market in this Easter should move R $ 5.3 billion in Brazil, a growth of almost 27% over the previous year, according to projections by the Brazilian Association of Credit Cards and Services (ABECS).
“The strong pressure of costs did not inhibit the purchase arrangement,” says Claudio Felison, president of Ibevar and professor at FIA Business School. Although the average expense per person should fall from $ 156 to $ 146 (-6.4%), more Brazilians are buying Easter products. “In other words, they are more people buying, but spending a lower value.”
More expensive Easter foods
Easter eggs follow the main item of desire on this holiday, and should boost projected 14% projected growth in sales. In some popular networks, the item does not go for less than $ 70. Even in the face of this, 74% of those interviewees by Ibevar-so said they intended to buy, with 62% say they prioritize different brands.
“What we see is not just economic growth – it is a profound cultural transformation in the way Brazilians relate to chocolate,” says Felisoni. For the expert, this demonstrates the importance of products to connect emotionally with their audience. “Not even the most severe economic pressures can stop your advance.”
Not coincidentally, specialized chocolates gain space, with an experience -centered consumption model, varied flavors, premium ingredients and personalized presentation. With supermarkets still being the main purchase channel (59%), the survey also highlights the still little expressive participation of others.
Continues after advertising
Only 11% should opt for specialty stores, 9% for e-commerce and 8% buy directly from microentrepreneurs. According to the research, this is directly linked to the difficulty of small manufacturers in absorbing significant increases in the cost of raw materials, and maintaining competitive prices against large industries, which have greater negotiation power and optimized productive chains.
Also essential for the Paschal meal, foods such as cod and olive oil may be pressure on sales volume due to sharp price increases. As we have shown in this report, this can lead consumers to look for smaller portions, cheaper types or even substitutes.
Dribbling the financial squeeze
With the budget pressed, the consumer has seen the need to adapt. Daiane Alves, Neon’s financial educator, recommends more economical alternatives for those who want to maintain the Easter tradition without compromising finance.
Continues after advertising
One of them goes in line with the diversification of where to get the chocolate egg, recommending the purchase with local micro -entrepreneurs. “It can be cheaper and still provides personalized gifts, such as spoon eggs or riding kits.”
Another alternative is to make eggs at home, buying ingredients in attacks or factory stores. In addition, the internet can also be allied of the consumer. “Today it is possible to compare prices, research options and even make purchases without leaving home, which saves time and helps to avoid impulse purchases,” says Daiane.
For those who travel, planning is essential. “If the idea is in groups, previously combines how expenses will be divided. This is true for hosting, food and transportation,” he recommends. Those who stay at home can organize a collaborative lunch, where each person takes a plate, is a way to save and reinforce family ties.