Anubhav Sinha’s Column – What is Visible will sell, so what about other artists? , Anubhav Sinha’s column: What will be sold, what about other artists?

Anubhav Sinha Film Director

When I was growing up, Amin Sayani used to mention the name of the songs before reciting the song at Radio Ceylon- lyricist, musician and singer. This tradition was for years. Gradually, Sahir, unknown, Anand Bakshi, Naksh reached the talk with Lailpuri, that ‘Step secretly recall tears’, Ghulam Ali’s Ghazal became, Hasrat Mohani did not mention.

While Hasrat Mohani was a bigger man than that ghazal. In 1921, he gave the slogan of ‘Inquilab Zindabad’. Now the song is that of Arijit Singh or Sonu Nigam, does not waste radio-TV time to take the name of lyricist-musician repeatedly.

While the programs are now longer. Amin Sayani used to come only once a week. It is not that the contribution of Ghulam Ali or Sonu Nigam is low, but if the audience gives place to the artists of the background, their strength will increase.

This is the time of thumbnail. YouTube or wherever the audience click on the video of a picture, a view increases. How many views are made- this makes income determined. Thumbnail’s picture decides why the audience clicked. This is where the problem starts.

Whatever will be seen, he will sell- so what about Amitabh Bhattacharya? What about Irshad Kamil? What about all the artists of all those northeastern? There are some arts for which the entire team works. His credit is not only for one. And when the audience starts giving credit to just one, the imbalance of strength begins.

When the news anchors had a hoarding for the first time in the country, the decline of TV journalism started from there. The narrator became more important than the story. Now the era of disillusionment is from the students, from heroes. Now the complaint is from the story. But the strength of the story alone has reduced. We left him behind?

The journalist of the land, who brought the truth, either ended or he also became a reader. Today the situation is that music is playing in the news. Think, it is a matter of great tragedy. Complain that the viewer’s ability to connect for a long time has decreased. Attention span has decreased. that’s a lie.

The director is in trouble in films. His chair is pulled from under him. He is barely trying to save the story and bring it to you. It is often losing, sometimes also wins. He needs the audience’s hand. How are movies made?

A person has to tell a story. Artists join him, add money and a film is made. But cinema is an art that requires many genres- and also a lot of wealth. Crores of rupees.

Large industries start in such money, which give employment and profits for years. If the film is considered an industry, then he is only two-three years old. But the film is also an art, and the art makes the artist restless. He takes the path.

The story written from the heart does not understand the equation. Art comes with love. He can be the love of adornment, may be of rebellion, disagreement. Love cannot be taught equations. Now the strength is near the wealth and the money comes from the thumbnail. Who clicks on thumbnail? Viewers. The most powerful person. The artist wants to do what was not done before.

Money wants to do what has been successful earlier. This is the terrible differences. So now the picture on Thumbnail has become the most important. The story has fallen alone. Nevertheless, the director hopes that he will be able to tell his story. Sometimes he also says. Good films are also made. But the director loses on most occasions. Sometimes he surrenders, sometimes he does not even know when he was swept away.

Remember the last ten movies, which were good. Find their director-writer what to make next time? You may have wandered in the forget of thumbnail. Real stories are looking for you, you. The audience is powerful. He has to get out of the cyclone of thumbnail. The power of the writer and director will have to be increased. It will take time … just start starting now.

The stories that are reaching the screen, some good stories are being banged from them. The strength is near the thumbnail, but more power than the viewer has to click to whom he click. Director and stories need viewers’ strength today. (These are the author’s own views)