N. Raghuraman’s column – if the marketing is right, you can sell anything at any price | N. Raghuraman’s column: If the marketing is correct, you can sell anything, at any cost

N. Raghuraman, Management Guru

If you are among them, who do not know anything about racing, then the ‘F1: The Movie’, released the last weekend, can be a good film to know the world of Formula One. Maybe some technical vocabulary of the film is not understood, but it is so enchanting to see that you will not be able to move with a chair for 2.36 hours.

Because they have filmed it with real drivers like Max Westapen, Charles Lakelark and Lewis Hamilton. The film was shot during the real racing of 2023 and 2024. Its sound will fill you with enthusiasm. The manufacturers have also touched the necessary technical aspects of making a ‘perfect’ car for racing and physics behind it.

In fact, it gives the best introduction to the world of racing. Brad Pitt and Damson Idris have played their characters so effectively that eager people to learn about F1. But while watching this film, I did not realize at all that the business of millions of rupees is hidden behind a big bucket of popcorn.

Popcorn has been a major source of income of movies theaters and protesters for several decades. Now the bucket in which they are kept, it is becoming equally important. Due to this, the theater business is booming all over the world. I felt this yesterday when my cousin brother’s son talked to America and told his experiences to watch ‘F1: The Movie’.

He has seen this film three times. Not because he likes the film’s hero Brad Pitt, but because he could not find the new F1 popcorn bucket twice before, because it was over in the theater. This bucket looks like nothing but a helmet, in which you can keep popcorn. But their price ranges from $ 25 to 85, which depends on which drink and product is buying.

Yes, people pay such a huge price for this plastic waste, which you and we do not even like to keep in your garage. The boy has 18 popcorn containers which were launched by the theater and owners of films in the last few years. Search the popcorn bucket on Google. These are available in online stores at a price of $ 124.99 i.e. about 10 thousand rupees including shipping.

Theaters have redeemed the popcorn bucket. They are using these special items to create a hurry to watch big films and add some values ​​to your theater experiences. I do not know what the experience of eating popcorn with a container in the dark. But I am confident that this is definitely increasing the income of those who display the film.

Filmmaker companies and theater owners feel that these special popcorn buckets have importance in the audience’s journey and they have a memory while going back, which they can decorate at home. These new things like popcorn buckets, drinks, t -shirts are not only increasing the income of millions, but cine lovers are coming to theaters for their bliss and are going back with some such things.

At a time when the box office sales have not reached the pre-coved level, then the plastic popcorn bucket giving big profits is probably the best news for theaters in the past years. It is also interesting that the craze for collecting such plastic containers is going to remain for many years to come.

If this is not the case, then you tell why designers for ‘Sonic The Hedghog 4’ and ‘Godzilla X Kong Supernova’ released in early 2027 are busy preparing the prototype of popcorn bucket from now on?

Funda is that If you have the correct marketing technology and you are understanding the pulse of customers of different age groups buying products, then you can sell anything, at any cost. The outside world is ready to spend money. Are you ready to capitalize on this opportunity?