N. Raghuraman’s column – is your company better at advertising with Moment Marketing? , N. Raghuraman’s column: Is your company better in advertising with Moment Marketing?

N. Raghuraman Management Guru

About three weeks ago, the UK fighter aircraft was diverted due to inclement weather while flying from HMS Prince of Wales in the Indian Ocean. When he could not return to the aircraft carrier, he had to make an emergency landing at Thiruvananthapuram Airport in Kerala. The aircraft of at least $ 110 million was standing there for repair since then. Despite many efforts of engineers, it could not be cured.

To save the UK Royal Navy from any embarrassing situation, the team of engineers until this Saturday, when the aircraft was trying to resume the aircraft, the marketing teams of Kerala became rapidly active. The Kerala Tourism Department started. In the promotion of his slogan ‘Gods on Country’, the UK disaster, the department turned into an opportunity for itself. The tourism department launched a poster made from AI. It wrote a funny ‘review’ about the precious aircraft.

As if the aircraft itself is saying, ‘Kerala is a great place, I don’t want to go from here. I will definitely give this place a five star rating. A caption under the poster was written, ‘Kerala-such place, from where you would never want to go.’ This post immediately went viral and started drawing people’s attention. People active on the Internet made a lot of funny comments about this. Soon many other people also started doing this. A small shop of gadget also used this picture to increase the sale of July, which always decreased in the rainy season. ‘What happened that broke it, is it not our job to add it?’

Dining brands also attended this advertisement festival. In an advertisement, Jet also gave a five -star rating to a food brand and said that ‘Pawan Food made my journey tasty. A taste like home in every nervale. ‘ Another also added with this picture, ‘Very expensive tea breaks, the world’s state -of -the -art jets also could not stop themselves from staying in Kerala. Good breakfast will do the same with you. The company selling face tissue joked for keeping the pilot fresh with sweat. He said, ‘Everything is not according to the plan, just ask the jet.

But the good thing is that it is in your hand to be refreshed. The vegetable market used AI images, in which the pilot is taking cabbage in one hand, taking a basket in the other. Educational institutions claimed that the pilot landed because he wanted to study a course here. However, the real pilot of the aircraft had once returned.

Pilot began to find a perfect pair for the marital services and the PVC pipe manufacturer offered to create an anti -rainy shelter for Jet. When all the people were making a ruckus with the picture of the jet, where was the dairy department of Kerala going to remain silent. He shouted the slogan ‘Come on, who would not want to take a cool break?’ It is called Moment Marketing, which is a major strategy of digital marketing.

Through this we use instantaneous events in a creative way. If your creative team has a little situation, that is, it has the property of making creative funny one liner on trending or decreasing conditions, then your brand can redeem the opportunities on the Internet and make a place in the minds of digital users. And this is the most important work of an advertisement.

Think how much better your team is in moment marketing. Amul is doing this every week as a national brand. It touches something trending in the news, it helps in association with consumers and reminds him of trending subject again.

Funda is that It is marketing to sit in the mind of the customer and what can be better than a moment marketing for this.