N. Raghuraman’s Column – Why are your kitchen appliances batcoming obsolete very Quickly? , N. Raghuraman’s column: Why are your kitchen equipment getting out of practice very quickly?

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  • N. Raghuraman’s column why are your kitchen appliances batcoming obsolete very Quickly?

2 days ago

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N. Raghuraman, Management Guru

If you go to my friend Anjan Mukherjee in Mumbai for Sunday-Bancha, they will ensure that you sit on their roof and take a glass of beer or hot soup according to the season. This is his old habit. I have known him for the last 30 years and his oldest habit in that brain is that they extract beer bottles from a red colored 165 liters of Godrej in the 1990s.

Their oven is also of the last century. Most of the things placed on their roof and the stairs leading to the roof are older than their age, yet they sincerely serve them. They may not be gleaming. But she is doing her work well.

I always wonder why me and your home appliances are deteriorating quickly? Do not say that we do not have a place like Anjan to keep old equipment. This is not true. This is because we have not stopped comparing modern equipment with a 30 -year -old fridge or 25 year old oven placed on the roof of Anjan.

And it is called psychological attachment! People who study psychological untrafts and work on many gadgets say that people also change working machines as they need the most fashionable tag products among new and trendy or friends. People do not change it only when it breaks or goes bad.

They also change the old things, because the new stuff looks more attractive, is more high-tech or it is simply matching the color of their wall. Designers know this weakness and hence they constantly make goods in a new look. This is a simple marketing strategy to promote replacement of products and increase sales. I talked to many technicians, whose numbers have been recorded in my mobile for so many years due to repairing my home appliances, and they gave me a surprising answer.

There are still baby boomers (people born between 1946 and 1964) in the city, which they are offering repairing services and who still have the previous century equipment. Narendra, who represents a Korean company, says, “When I open his kitchen appliances, I am making my engineering skills better and it is also one of the most important reasons for repairing old equipment.

He also said that modern equipment is not made for long lasting. This is why warranty and extended warranty in many products also do not exceed 4 years. In the last few years, many parts of easily found to fix the equipment have been replaced from digital, which are the properite versions and cannot be repaired.

This is also one of the reasons for repairing becoming expensive. The average life of some products has increased, and in some it has decreased significantly. If you want your home appliances to go to your average life, then try these tricks:

1. Appliances also contain features that no one uses or understands them. Then why do you buy them. Think twice before purchasing the newly released model. 2. Invest in extended warranty and regular maintenance, just as you maintain your car every three months. 3. If there are any small flaws, learn to live with them. Otherwise, try to repair yourself or seek the help of your children studying engineering. Even in the worst condition, it will be a training for them.

Funda is that The reason for not having many years of products is the greed to earn more profits by changing our psychological assault and manufacturer’s design. Decide yourself whether you want to keep upgrading the devices or to save your hard earned money by continuing to use old equipment?

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