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On Tuesday, Aishwarya Rai filed a petition in the Delhi High Court for Personality Rights. After that, now Bollywood actor Abhishek Bachchan approached the Delhi High Court on Wednesday. He requested the court to protect his publicity and personality rights (image and personality rights in public). Also, websites and online platforms should be prevented from using their image, parsona and fake videos, especially sexual content.
The case was heard by Justice Tejas Kariya of Delhi High Court. The matter will be heard again at 2.30 pm this afternoon. Advocate Praveen Anand, who appeared on behalf of Abhishek Bachchan at the first hearing, told the court that many defendants are making fake videos and photos using AI (Artificial Intelligence) technology. These fake content also include Abhishek Bachchan’s name, photo and fake signature.
The lawyer also said that some content are sexually objectionable, which not only harm the image of the actor but it is also a serious violation of the law.
Aishwarya Rai also demanded personality right
Aishwarya Rai filed a petition in the Delhi High Court for Personality Rights on Tuesday. The actress’s lawyer Sandeep Sethi told about the websites who are selling many un–autonomized items including Aishwarya’s name and her picture mug, T-shirt and drink products, calling themselves official platforms.
According to Live Law, Justice Tejas Karia, who is hearing the case, said that online platforms and those who are using Aishwarya’s photos or their personality are using without permission.
The court said that Aishwarya Rai Bachchan’s publicity and personality rights will be passed for the injection order. Now the next hearing of this case will be held on 15 January 2026. Explain that the Inzunction Order is the order of the court, in which someone is asked to stop the illegal or without permission.
Advocate Sandeep Sethi told the court that a company named Aishwarya Nation Wealth put a picture of an actress on letterhead and described her as chairperson. He said, “My client has no idea of this. This is completely fraud.”
These celebs have personality rights
Actor Jackie Shroff also reached court in May this year before Aishwarya Rai and Abhishek Bachchan. He had alleged that his image and video were being changed without permission. At that time, the court also secured his personality and publicity rights.
In the year 2023, the court stopped the misuse of Anil Kapoor’s image, voice and his “Jhakas” catchfrays. At the same time, Amitabh Bachchan’s personality and publicity rights were also protected in November 2022.
This case can now prove to be an important example of celebrities’ privacy and publicity rights in the digital age. In the next hearing of the court, it will be clear whether the court will immediately pass any interim order.